What is Video SEO?

 Focus on targeting wide, but not too wide, keywords.

For instance, without trying to rank for “fitness” as that was very broad, I targeted phrases like “10-minute home workout for beginners.”

Moreover, such specific long-tail keywords gave me a little edge and allowed my videos to make their way into the YouTube video results a little easier.

Video Title and Description Optimization

However, after having the right keywords, I naturally embed them in the title and description of my videos.

Though this may sound too simple, this is one of the most powerful means of Video SEO strategies.

First, I prepared an attention-grabbing and keyword-rich title, adding a few variations of the primary keyword within the video description.

More importantly, though, I structured the description to be more natural and pleasing to sound better and not a home for keyword stuffing.

Hence, this is where relevance and ranking improvements c